Blogs tackle skills shortage
Posted: 30 July 2007
An engineering company has launched a unique blogs and billboards campaign to tackle the ongoing North Sea skills shortage.
STATS UK have created a special jobs website which features six key staff who blog each week about what they have been doing for the Aberdeen based company.
STATS Chat is aimed at attracting new engineering recruits by giving an informal insight in to what goes on behind the scenes at the company, which specialises in providing pipeline and piping solutions for the oil and gas industry.
The blogs, which are backed up with a traditional billboard advertising campaign, are aimed at promoting an engineering career for life with STATS UK.
It’s believed STATS are the first Scottish company to use blogs – short for web logs – to address the recruitment crisis which is widespread in the oil and gas sector.
Prospective employees can interact with the bloggers by asking questions about their roles within STATS UK and find out more about the company by getting information straight from the horse’s mouth.
The bloggers represent different disciplines in the 96-strong STATS workforce, ranging from Engineering Technical Authority Will Totterdell and design engineer Scott Thomson to graphic designer Darran Pledger and operations co-ordinator Helen Cleaver.
The website, www.statsgroup.jobs, also highlights STATS stats which include 40 per cent staff increase in the last 12 months and 143% revenue growth in the last two years.
STATS UK director, Lorraine Porter, said: “Like many companies in our sector we have faced great difficulty in recruiting personnel across a range of disciplines and in the long run this could affect our projected growth targets.
“We decided a different approach to addressing the skills shortage was needed. Putting our staff in the front line by giving them blogs allows people to find out from their peers just what it’s like to work for our company.
“We encourage our staff to tell it like it is and we hope this will give potential recruits the confidence that if they join us they can enjoy a career in engineering for life. The early signs are good and we have already received a number of first class CVs.
“We pride ourselves in coming up with innovative ways to solve our clients’ pipeline and piping problems and the website and blogs are simply an extension of that ethos.”
Posted by Richard Price, Editor EnergyME.com
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