Microsoft Global Energy Forum
Posted: 29 April 2008
The first Microsoft Middle East and Africa Global Energy Forum brought more than 300 decision-makers from oil and gas companies across the region to the Emirates Palace Hotel in Abu Dhabi.
"IT plays an ever-mounting role in empowering the industry," said Omar Saleh, oil and gas sales manager for Middle East and Africa at Microsoft.
"With our partners, through our Peak Performance Initiative, Microsoft is addressing priorities in the oil and gas industry — including digital oilfield, integrated supply chain, health and safety performance, upstream integration, and capital projects intelligence — delivering solutions that are fully integrated across people, processes and technology."
The forum showcased how Microsoft Corp and partners’ technology solutions can empower the industry as well as address global and regional aspirations.
Gerald Doucet, secretary general of the World Energy Council also gave a keynote address at the Global Energy Forum.
The Global Energy Forum combined the experience of global and regional partners, including Accenture, Schlumberger Information Solutions (SIS), The Information Store, OSlsoft, GE Fanuc and WellPoint Systems Inc, to showcase Microsoft technologies that integrate with partner expertise, encompassing solutions for exploration, logistics and marketing.
"Microsoft’s proven technologies and Accenture’s expertise deliver industry-leading information connectivity — the key to maximising output in today’s tough production environment," said Alexandre Oliveira, global upstream lead at Accenture.
"Accenture, in using Microsoft’s integrated software solutions, delivers high-performance asset management programs focused on managing and optimising the performance of existing reservoirs, wells and surface facilities."
Microsoft and SIS are collaborating to integrate business and technical work flows to reduce uncertainty, improve decision-making and accelerate technology adoption. SIS leverages Microsoft technologies to provide an open innovation framework, allowing oil and gas companies to incorporate proprietary applications into integrated SIS work flows, providing customisation for competitive advantage in complex reservoirs.
"Meeting the challenges of global energy supply and demand depends on integrated business processes, breakthrough innovations and rock-solid business relationships," said Ali Faramawy, vice president, Microsoft International.
"Oil and gas companies succeed when individuals and teams make better decisions faster, accelerating time to insight. The Microsoft Global Energy Forum is an important vehicle for oil and gas companies to explore the optimal solutions open to them, and look at what is in the innovation pipeline to stay ahead."
"Microsoft has a dedicated work force committed to working with partners to deliver impactful solutions to decision-makers in the oil and gas industry," said Manal Ezzat, regional marketing manager for Middle East and Africa at Microsoft.
"We aim to nurture existing relationships and develop new ones through a series of ongoing business initiatives and recurring engagements to showcase our latest innovations and cutting-edge technologies."