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ENOC Lubricants well received in Vietnam

Posted: 13 October 2003

The world-class automotive lubricants of Emirates National Oil Company (ENOC) LLC has been well received in Vietnam following the appointment of a distributor and the staging of a gala launch in the capital Ho Chi Min city.

Around 300 industry guests and media representatives attended a gala launch of the ENOC Lubricants’ range held at the New World Hotel in Ho Chi Min’s business centre. ENOC is the first Middle Eastern lubricants supplier to enter the South East Asian country.

“Industry delegates wanted to know more about ENOC’s plans in Vietnam,” explained Hussain Sultan, Group Chief Executive and Board Member, ENOC. “Vietnam is a high potential market with around 11 million motorcycles and a leisure and industrial base that is being substantially developed.”

ENOC believes its PROTEC 4T max lubricant will do well for motorcycle use and hopes to make substantial headway with its PROTEC premium for gasoline engines and its Vulcan diesel engine oil range.

“We are currently working closely with our distributor, Thien An Lubricants Co Ltd., on promoting ENOC products throughout Vietnam, said Tayyeb Al Mulla, Chief Executive, ENOC International Refining and Marketing. “We are educating the distributor’s workforce on the product line up and training them in marketing techniques.”

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Posted by Richard Price, Editor

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