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Catch a new wave of technology with HP Middle East

Posted: 13 July 2003

HP announced today at its ‘Catch the Wave’ event in Fujairah, that was held under the patronage of the Deputy Ruler of Fujairah, Sheikh Hamed bin Seif Al Sharki, over 40 new imaging and printing products for consumer and business customers.

This highly successful event, which has touched down in over 13 countries in HPs International Sales Europe (ISE) region of 150 countries, aims to provide an overview of the latest imaging and printing technology.

Also attending the two-day event are several ISE Imaging and Printing Executives including worldwide and EMEA product managers, Giles Davidson, ISE Consumer Sales & Category Manager and Fritz Abraschek, Supplies Business Manager.

HP will be presenting the overall strategy for the Imaging and Printing Group (IPG), highlighting the specific benefits of new products and taking an in-depth look at the importance of consumables.

On display during the event will be the full range of IPG products for business and consumer customers, as well as several products from the Personal Systems Group (PSG), including the Tablet PC and latest iPAQs.

“The Middle East is a very important region to HP and therefore it is essential that our customers and partners familiarise with, and experience our new products and solutions — and what better way then through information sharing in an open forum,” said Amr Hassan, general manager of HP IPG Middle East.

“Within the Imaging and Printing group, HP has leading industry expertise, market knowledge and innovative products and we intend to continue to be the industry driver by listening to our customers and partners at events like this.”

Fujairah was chosen to hold the Middle Eastern leg of the tour because of its relaxing qualities and calming environment.

This has been seen as a popular choice as more than 80 Channel partners and 40 Corporate Customers around the region, from a variety of industries, including government, oil & gas and manufacturing are attending the event.

HP's IPG business unit includes commercial and consumer imaging and printing devices, hardware, and publishing systems.

The business group aims to build services capabilities through consulting and integration, managed services and outsourcing, and break-fix services, in order to support some of the Group's overall customer strategies — improving workflow and productivity; helping businesses become more efficient by enabling business-critical document management; and helping customers succeed in the marketing collateral space through new offerings in its commercial digital press line.

About HP
HP delivers vital technology for business and life. The company’s solutions span IT infrastructure, personal computing and access devices, global services and imaging and printing for consumers, enterprises and small and medium business. For the last four quarters, HP revenue totaled $70.4 billion.

For more information about HP see

About HP Middle East
HP is the largest IT company in the Middle East employing about 500 people in the region.

HP has been present in the Middle East since 1968, and opened its first regional office in 1994 and has offices in Dubai, Abu Dhabi, Cairo, Riyadh, Jeddah and Khobar servicing the GCC, the Levant and Egypt.

For more information about HP in the Middle East see


Posted by Richard Price, Editor

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